Felt History

The backbone of the Felt family lies with three of the most remarkable men in the entire bicycle industry.

Jim Felt. One of the most respected names in the history of two-wheel travel. Renowned in the motocross industry for his mechanical expertise with Yamaha™, Kawasaki™, Suzuki™ and Honda™; he took riders like Broc Glover and Johnny O’Mara to victory in, literally, hundreds of races. A keen amateur triathlete himself, this foundation launched his desire to enter into the realms of bicycle design in 1991 and he soon became renowned by the triathlon industry for his top-drawer frame designs. Patronized by the likes of 8-time Ironman Triathlon World Champion Paula Newby-Fraser and Kenny Souza, the most winning duathlete in the history of the sport, he was soon snapped up by Easton Sports™, where he was responsible for some of their most innovative bicycle tube shapes. Later, he aligned with Answer Products™ where he pioneered the infamous matte black ‘B2’, the stealth machine that has since seen many imitations as one of the most envied looks in design history.

Felt’s reason for existing is: “To design, develop, and deliver the best bicycles in the world. Period.”